Consumers learn about new products for the first time and make the decision to buy those products during the ________.
A) need recognition stage
B) adoption process
C) evaluation process
D) trial process
E) quality assessment stage

Question

Quizplus · Accepted Answer

The adoption process is the series of stages a consumer goes through from learning about a new product to actually purchasing it. Therefore, this is the stage where consumers learn about new products and make the decision to buy them. Choices A, C, D, and E refer to different stages in the consumer decision-making process but do not specifically correspond to when consumers learn about and decide to purchase new products.

Consumers Learn About New Products for the First Time and Make