Relative advantage, compatibility, complexity, divisibility, and communicability are all characteristics of ________.
A) alternative evaluations
B) the degree of buyer involvement
C) a product's rate of adoption
D) unexpected situational factors
E) postpurchase behaviors

Question

Quizplus · Accepted Answer

These characteristics are all factors that influence the rate at which a product is adopted by consumers, which is a key concept in the study of marketing and diffusion of innovations theory.

Relative Advantage, Compatibility, Complexity, Divisibility, and Communicability Are All Characteristics