In the context of product characteristics that influence the rate of adoption, ________ refers to the degree to which the innovation fits the values and experiences of potential consumers.
A) communicability
B) relative advantage
C) compatibility
D) complexity
E) divisibility

Question

Quizplus · Accepted Answer

Compatibility refers to the degree to which an innovation fits the values and experiences of potential consumers. It determines how easily and quickly the innovation will be adopted.

In the Context of Product Characteristics That Influence the Rate