Marketers describe the way a consumer processes information to arrive at brand choices as ________.
A) alternative evaluation
B) information search
C) impulse buying
D) consumer capitalism
E) cognitive dissonance

Question

Quizplus · Accepted Answer

Alternative evaluation is the process in which a consumer evaluates and compares different brands based on their own criteria before making a purchase decision. It is a crucial step in the consumer decision-making process and helps the consumer arrive at a final brand choice. Information search, impulse buying, and cognitive dissonance are other steps in the process but do not directly describe the way a consumer processes information to arrive at brand choices. Consumer capitalism is a broader term that refers to the economic system in which consumption plays a significant role.

Marketers Describe the Way a Consumer Processes Information to Arrive