Robert has taken up cycling as a hobby and as a way to maintain his physical fitness. He wants to buy a hydration system since he will need a lot of water as he cycles. Having gathered a great deal of information, he has finally narrowed down his choices to three systems: Waterbags for Roadies, Supertanker Hydropacks, and Fast Water. Robert is in the ________ stage of the buyer decision process.
A) need recognition
B) evaluation of alternatives
C) product trial
D) postpurchase evaluation
E) information search

Question

Quizplus · Accepted Answer

Robert has already recognized his need for a hydration system and has conducted an extensive information search. He is now evaluating the alternatives that best fit his needs before making a purchase. Thus, he is in the evaluation of alternatives stage.

Robert Has Taken Up Cycling as a Hobby and as a Way