Habitual buying behavior involves consumers searching extensively for information about brands and evaluating brand characteristics.

Question

Quizplus · Accepted Answer

Habitual buying behavior is characterized by low involvement and low information search, with consumers frequently buying the same brand without much thought or consideration of other options. It is the opposite of extended problem-solving behavior, which involves extensive information search and evaluation of options.

Habitual Buying Behavior Involves Consumers Searching Extensively for Information About