After the purchase of a product, consumers will be either satisfied or dissatisfied and engage in ________.
A) consumer capitalism
B) alternative evaluation
C) postpurchase behavior
D) consumer ethnocentrism
E) information searches

Question

Quizplus · Accepted Answer

Postpurchase behavior refers to the actions a consumer takes after purchasing a product. This includes their evaluation of their satisfaction or dissatisfaction with the product, and can influence their future purchasing behavior. Therefore, postpurchase behavior is the most relevant term in this context.

After the Purchase of a Product, Consumers Will Be Either