The relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied or dissatisfied with a purchase.
A) perceived performance
B) brand personality
C) market reach
D) consumer market
E) market share

Question

Quizplus · Accepted Answer

The consumer's expectations and the product's perceived performance are directly related to their satisfaction or dissatisfaction with the purchase. If the product meets or exceeds the consumer's expectations, they are likely to be satisfied. If it falls short, they are likely to be dissatisfied. Brand personality, market reach, consumer market, and market share are all important factors but do not directly determine satisfaction or dissatisfaction.

The Relationship Between the Consumer's Expectations and the Product's ________