Donna wants to buy a new coat. During the ________ stage of the buyer decision process she will ask her friends to recommend stores that sell good quality winterwear clothing. She will also go through newspapers and magazines to look out for offers and sales on coats.
A) product evaluation
B) alternative evaluation
C) need recognition
D) information search
E) purchase decision

Question

Quizplus · Accepted Answer

During the information search stage of the buyer decision process, the consumer seeks out relevant information about the product or service they are interested in. Donna is in this stage by asking her friends and searching for sales and offers on coats in newspapers and magazines.

Donna Wants to Buy a New Coat