The information sources that are the most effective at influencing a consumer's purchase decision are ________. These sources legitimize or evaluate products for the buyer.
A) commercial
B) public
C) experimental
D) personal
E) attitudinal

Question

Quizplus · Accepted Answer

Personal sources, such as friends, family, and acquaintances, are typically the most effective at influencing a consumer's purchase decision because they provide firsthand, trusted opinions about the product. Commercial sources (such as advertising), public sources (such as news articles), experimental sources (such as sampling or trying a product), and attitudinal sources (such as a person's own beliefs and biases) can also influence purchase decisions, but they may not carry as much weight as personal sources.

The Information Sources That Are the Most Effective at Influencing