The buyer decision process consists of five stages. Which of the following is NOT one of these stages?
A) need recognition
B) information search
C) conspicuous consumption
D) purchase decision
E) postpurchase behavior

Question

Quizplus · Accepted Answer

The five stages of the buyer decision process are need recognition, information search, evaluation of alternatives, purchase decision, and postpurchase behavior. Conspicuous consumption is not a stage in the process, but rather a term to describe the purchase of goods or services for the purpose of displaying wealth or social status.

The Buyer Decision Process Consists of Five Stages