A particular automobile company works to keep its customers happy after each sale, aiming to delight each one of them in order to increase their customer lifetime value. Which of the following steps of the buyer decision process does the company exemplify?
A) need recognition
B) information search
C) evaluation of alternatives
D) purchase decision
E) postpurchase behavior

Question

Quizplus · Accepted Answer

The company exemplifies post-purchase behavior by working to keep its customers happy after each sale and aiming to increase their customer lifetime value. Post-purchase behavior refers to the customer's evaluation and satisfaction with the product or service after the purchase, which can influence future buying decisions and word-of-mouth recommendations.

A Particular Automobile Company Works to Keep Its Customers Happy