Which of the following best describes divisibility of an innovation that influences the rate of adoption?
A) It is the degree to which the innovation is difficult to understand.
B) It is the degree to which the results of using the innovation can be observed or described to others.
C) It is the degree to which the innovation appears superior to existing products.
D) It is the degree to which the innovation may be tried on a limited basis.
E) It is the degree to which the innovation fits the values and experiences of potential consumers.

Question

Quizplus · Accepted Answer

Divisibility refers to the extent to which an innovation can be tried or tested on a limited basis before full adoption, influencing how quickly it is adopted.

Which of the Following Best Describes Divisibility of an Innovation