In which of the following would the buyer reorder a product without any modifications?
A) reverse auction
B) solution selling
C) new task
D) straight rebuy
E) modified rebuy

Question

Quizplus · Accepted Answer

In a straight rebuy, the buyer simply reorders a product without any modifications. This occurs when the buyer is satisfied with the previous purchase and sees no need for change or exploration of alternatives. The other options involve some degree of modification or evaluation of alternatives before a purchase decision is made.

In Which of the Following Would the Buyer Reorder a Product