A marketer wanting to determine business buyer behavior is most likely to ask which of the following questions?
A) Are buyers sensitive toward price changes in consumer markets?
B) What are the major influences on buyers?
C) Are niche markets more profitable than mass markets?
D) How do interpersonal factors affect organizational performance?
E) Is the role of gatekeepers relevant in the international business environment?

Question

Quizplus · Accepted Answer

The question focuses on understanding the behavior of business buyers, and the most relevant inquiry would be to identify the major influences on their decision-making process. Option A is too broad and not specific to business buyers, while options C, D, and E focus on different aspects of business strategy and management.

A Marketer Wanting to Determine Business Buyer Behavior Is Most