________ occurs when someone in the company identifies a need that can be met by acquiring a specific product or service.
A) Solutions selling
B) Proposal solicitation
C) Problem recognition
D) Performance review
E) Real-time marketing

Question

Quizplus · Accepted Answer

Problem recognition is the process of identifying a need that can be met by acquiring a specific product or service. This is typically the first stage in the buying process, and it can be initiated by anyone in the company who recognizes a need or problem that needs to be addressed.

________ Occurs When Someone in the Company Identifies a Need