Which of the following is an example of an internal stimulus that would most likely lead to problem recognition?
A) A buyer gets a new idea from an advertisement.
B) A buyer gets a new idea at a trade show.
C) A buyer is unhappy with a current supplier's product quality.
D) A buyer receives a call from a salesperson offering better service.
E) A buyer learns about a new product at an industry convention.

Question

Quizplus · Accepted Answer

An internal stimulus refers to a problem or need that arises from within the individual. In this scenario, the buyer's dissatisfaction with the current supplier's product quality is an internal stimulus that would lead to problem recognition. The other options involve external stimuli such as advertisements, trade shows, sales calls, and conventions, which are not necessarily related to a problem or need that the individual is currently experiencing.

Which of the Following Is an Example of an Internal