________ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter.
A) Positioning
B) Mass customization
C) Market targeting
D) Market segmentation
E) Differentiation

Question

Quizplus · Accepted Answer

Market targeting is the process of evaluating different market segments and selecting one or more to enter. This involves analyzing the attractiveness of each segment based on factors such as size, growth potential, competition, and compatibility with the company's resources and capabilities. Once a target market has been selected, the company can then develop a marketing mix that is tailored to the needs and preferences of that segment.

________ Consists of Evaluating Each Market Segment's Attractiveness and Selecting