Which of the following is NOT one of the major variables used in segmenting consumer markets?
A) demographic
B) behavioral
C) ethical
D) geographic
E) psychographic
Correct Answer:
Verified
Q5: _ consists of arranging for a market
Q6: _ involves actually distinguishing the firm's market
Q7: _ consists of evaluating each market segment's
Q8: _ can be a poor predictor of
Q9: _ segmentation divides the market into segments
Q11: A company selling child-care products ran a
Q12: Mass marketing involves identifying market segments, selecting
Q13: Many companies today are localizing their products,
Q14: When marketers at Fair & Leigh Inc.
Q15: _ involves dividing a market into smaller
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