________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.
A) Mass customization
B) Market targeting
C) Market segmentation
D) Differentiation
E) Positioning

Question

Quizplus · Accepted Answer

Market segmentation involves identifying and grouping buyers into smaller segments based on their unique characteristics, needs, and behaviors. This allows companies to tailor their marketing strategies and mixes to better meet the specific needs and wants of each segment, ultimately leading to more effective and efficient marketing efforts.

________ Involves Dividing a Market into Smaller Segments of Buyers