Companies know they cannot appeal to all buyers in the marketplace, or at least not in the same way. Reasons for this include all of the following EXCEPT ________.
A) buyers are too numerous
B) companies vary widely in their abilities to serve different market segments
C) buyers are varied in their needs and buying practices
D) companies need more information to offer the right products to the right customers
E) buyers are widely scattered

Question

Quizplus · Accepted Answer

The statement lists all of the reasons for companies not being able to appeal to all buyers except for D, which states that companies need more information to offer the right products to the right customers. This is not a reason why companies cannot appeal to all buyers, but rather a factor that can help them better target their marketing efforts.

Companies Know They Cannot Appeal to All Buyers in the Marketplace