Which of the following is true about multivariable segmentation systems?
A) Marketers using multiple segmentation bases tend to ignore smaller markets.
B) Marketers often use multiple segmentation bases to control inflation.
C) Multiple segmentation rarely involves the use of demographic data.
D) Multiple segmentation is ineffective in large markets.
E) Multiple segmentation bases help identify smaller, better-defined target groups.

Question

Quizplus · Accepted Answer

Multiple segmentation involves using multiple segmentation bases such as demographic, psychographic, behavioral, and geographic data. By using these multiple bases, marketers can identify smaller, better-defined target groups, which can lead to more effective marketing strategies for those specific groups. It is not necessarily true that marketers using multiple segmentation bases ignore smaller markets, use it to control inflation, or that it is ineffective in large markets.

Which of the Following Is True About Multivariable Segmentation Systems