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Business Marketers Use Geographic, Demographic, Benefit, User Status, Usage Rate

Question 30

Multiple Choice
Business marketers use geographic, demographic, benefit, user status, usage rate, and loyalty status to segment their markets. They also use ________, customer operating characteristics, purchasing approaches, and situational factors.
A) weather patterns
B) psychographics
C) ethical traits
D) budgets and financial status
E) personal characteristics

Business marketers use geographic, demographic, benefit, user status, usage rate, and loyalty status to segment their markets. They also use ________, customer operating characteristics, purchasing approaches, and situational factors.


A) weather patterns
B) psychographics
C) ethical traits
D) budgets and financial status
E) personal characteristics

Correct Answer:

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