Which of the following refers to a behavioral segmentation variable that involves segmenting markets into nonusers, ex-users, potential users, first-time users, and regular users of a product?
A) user status
B) usage rates
C) gender status
D) income status
E) loyalty status

Question

Quizplus · Accepted Answer

User status involves segmenting markets based on the relationship between customers and a product. This segmentation variable includes nonusers, ex-users, potential users, first-time users, and regular users of a product. Usage rates refer to the frequency and amount of product usage, gender status refers to male, female, or other identification, income status involves segmenting markets based on income levels, and loyalty status segments markets based on the level of loyalty to a brand or product.

Which of the Following Refers to a Behavioral Segmentation Variable