Marketers who use ________ often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals.
A) demographic segmentation
B) geographic segmentation
C) benefit segmentation
D) psychographic segmentation
E) occasion segmentation

Question

Quizplus · Accepted Answer

Psychographic segmentation is the process of dividing a market based on personality traits, values, interests, and lifestyles. Marketers who use psychographic segmentation often focus on consumer lifestyles and create marketing strategies that appeal to their target audience's values and interests.

Marketers Who Use ________ Often Segment Their Markets by Consumer