________ segmentation assumes that nations close to one another will have many common traits and behaviors.
A) Geographic
B) Occasion
C) Psychographic
D) Benefit
E) Demographic

Question

Quizplus · Accepted Answer

Geographic segmentation is based on the physical location of customers and assumes that people who live in close proximity have similar needs and wants based on environmental and cultural factors.

________ Segmentation Assumes That Nations Close to One Another Will