An American cola-manufacturing company that primarily targets rebellious and adventurous people most likely uses ________ segmentation.
A) occasion
B) geographic
C) income
D) benefit
E) psychographic

Question

Quizplus · Accepted Answer

Psychographic segmentation categorizes consumers based on their personal characteristics, values, and lifestyles. The cola company's targeting of rebellious and adventurous individuals suggests they are using psychographic segmentation to target consumers with similar personalities and behaviors.

An American Cola-Manufacturing Company That Primarily Targets Rebellious and Adventurous