An Irish company that manufactures umbrellas and ponchos primarily targeting consumers during the winter months is using ________ segmentation.
A) psychographic
B) income
C) geographic
D) occasion
E) benefit

Question

Quizplus · Accepted Answer

The company is targeting consumers based on the specific occasion of winter, which is a time when there is increased demand for umbrellas and ponchos due to weather conditions.

An Irish Company That Manufactures Umbrellas and Ponchos Primarily Targeting