Which of the following refers to a cultural factor in the context of segmenting international markets?
A) receptivity of foreign firms
B) economic development of the country
C) population income levels
D) stability of the government
E) values and attitudes

Question

Quizplus · Accepted Answer

Values and attitudes are cultural factors that influence consumer behavior in international markets. These include beliefs, customs, traditions, religion, and social norms. For example, some cultures place a high value on individualism, while others prioritize collectivism. Understanding these cultural differences can help companies tailor their marketing strategies to appeal to local consumers. Choices A, B, C, and D are all economic or political factors that can impact a country's business environment but are not directly related to cultural segmentation.

Which of the Following Refers to a Cultural Factor in the Context