When the size, purchasing power, and profile of a market segment can be calculated, the market is ________.
A) measurable
B) profitable
C) substantial
D) actionable
E) competitive

Question

Quizplus · Accepted Answer

The term "measurable" refers to the ability to quantify the characteristics of a market segment, such as its size, purchasing power, and profile. Once these characteristics are determined, companies can develop strategies to effectively target and serve this segment.

When the Size, Purchasing Power, and Profile of a Market