Market targeting can bring up concerns about privacy and abuse in all of the following ways EXCEPT ________.
A) when marketing toward children
B) when entertainment and commercial content blend
C) when customers opt in to receive focused content
D) when deceptive messaging is used
E) when e-mails are personalized based on Internet searches by the customer

Question

Quizplus · Accepted Answer

Customers who opt in to receive targeted content have given permission for marketers to use their personal information in a specific way. This does not raise concerns about privacy or abuse. However, the other options - A, B, D, and E - all involve potential privacy or abuse concerns, such as targeting vulnerable populations like children or using deceptive messaging to manipulate customers.

Market Targeting Can Bring Up Concerns About Privacy and Abuse