If a consumer purchases a new flat-screen "smart" television which can connect to services like Netflix and Pandora, what is the core customer value involved?
A) connection to entertainment and information
B) state-of the art technology
C) slick and attractive packaging
D) brand name
E) tech support and warranty

Question

Quizplus · Accepted Answer

The core customer value involved is connection to entertainment and information through streaming services like Netflix and Pandora. The ability to access and enjoy content in a convenient and easy manner is the primary reason a consumer would purchase a "smart" television. State-of-the-art technology, slick packaging, brand name, and tech support and warranty may all be contributing factors, but they are not the core customer value involved in this scenario.

If a Consumer Purchases a New Flat-Screen "Smart" Television Which