A ________ is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service.
A) feature
B) brand
C) line extension
D) package
E) value chain

Question

Quizplus · Accepted Answer

A brand is a unique identifier that sets apart a product or service from its competitors. It can be made up of a name, logo, symbol, design, or any combination of these elements. The purpose of a brand is to differentiate a product from similar offerings in the marketplace and to create a connection with consumers.

A ________ Is a Name, Term, Sign, Symbol, Design, or a Combination