The first step in designing support services is to ________.
A) add new services that will both delight customers and yield profits to the company
B) closely observe the product and pricing strategies of consumers
C) survey customers to assess the value of current services and obtain ideas for new ones
D) prevent brand dilution
E) encourage customers to try new products

Question

Quizplus · Accepted Answer

Surveying customers to assess the value of current services and obtain ideas for new ones is the first step in designing support services as it helps to gather valuable insights into the needs and preferences of customers. This information can then be used to develop support services that are tailored to meet these needs and provide a better customer experience. Options A, B, D, and E are not relevant to the first step in designing support services.

The First Step in Designing Support Services Is to ________