________ occurs when a company lengthens its product line beyond its current range.
A) Product line filling
B) Product line stretching
C) Co-branding
D) Niche marketing
E) Market diversification

Question

Quizplus · Accepted Answer

Product line stretching occurs when a company extends its existing product line beyond its current range. This may involve introducing different variations of the product or expanding the line to include completely new products that are related to the existing ones. Product line filling involves adding new products within the existing range, while co-branding involves collaborating with other companies to create a new product. Niche marketing involves targeting a specific segment of the market, while market diversification involves expanding into completely new markets.

________ Occurs When a Company Lengthens Its Product Line Beyond