________ involves adding more items within the present range of the product line.
A) Market diversification
B) Brand extension
C) Product line filling
D) Upward product line stretching
E) Downward product line stretching

Question

Quizplus · Accepted Answer

Product line filling involves adding more items within the present range of the product line. It is done to cater to different customer needs and preferences without having to create an entirely new product line.

________ Involves Adding More Items Within the Present Range of the Product