A ________ is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges.
A) product line
B) line extension
C) private brand
D) multibrand
E) new brand

Question

Quizplus · Accepted Answer

A product line is a collection of related products that cater to the same target market, have similar features and functions, are sold through similar outlets, and fall within a similar price range. Examples of product lines include different types of smartphones offered by a company, various models of cars produced by a manufacturer, or a range of cosmetics offered by a brand.

A ________ Is a Group of Products That Are Closely