Multibranding offers a way to establish different features that appeal to different customer segments, lock up more reseller shelf space, and capture a larger market share.

Question

Quizplus · Accepted Answer

Multibranding is a strategy used by companies to market different brands of the same product to different consumer segments. It allows companies to cater to the unique preferences and needs of different groups of customers and increase their market share by occupying more shelf space. Therefore, the given statement is true.

Multibranding Offers a Way to Establish Different Features That Appeal