________ occurs when a company introduces additional items in a given product category under the same brand name, such as new flavors, forms, colors, ingredients, or package sizes.
A) Line extension
B) Megabranding
C) Interactive marketing
D) Internal marketing
E) Co-branding

Question

Quizplus · Accepted Answer

Line extension refers to the introduction of new products in an existing product line under the same brand. This strategy helps companies to leverage the existing brand equity and customer loyalty and generate incremental sales. It involves adding new varieties, flavors, colors, ingredients, or packaging options to the existing product line. Megabranding, interactive marketing, internal marketing, and co-branding, on the other hand, are different marketing concepts that do not specifically relate to the introduction of new products under the same brand.

________ Occurs When a Company Introduces Additional Items in a Given