________ occurs when two established brand names of different companies are used on the same product.
A) Market diversification
B) Niche marketing
C) Co-branding
D) Licensing
E) Cannibalization

Question

Quizplus · Accepted Answer

Co-branding occurs when two established brand names of different companies are used on the same product. This strategy can help both companies reach a wider audience and increase brand recognition and loyalty.

________ Occurs When Two Established Brand Names of Different Companies