In a ________, new products and marketing tactics are tested online in a virtual shopping environment.
A) controlled test market
B) simulated test market
C) standard test market
D) focus group
E) survey

Question

Quizplus · Accepted Answer

A simulated test market allows companies to test new products and marketing tactics online in a virtual environment. This type of market research is less costly and faster than traditional test markets, which involve launching products in a limited geographic area. Controlled and standard test markets both involve real-world testing, while focus groups and surveys are different methods of gathering feedback from consumers.

In a ________, New Products and Marketing Tactics Are Tested