Yummy Peanut Butter created a new coconut-flavored peanut butter that it tested in a small number of representative cities. The company plans to use the results to forecast national sales and profits. Which of the following did the firm use?
A) controlled test markets
B) simulated test markets
C) standard test markets
D) ambush marketing
E) affinity marketing

Question

Quizplus · Accepted Answer

The firm used standard test markets, which involve testing a new product in a few representative cities to gather data and predict national sales and profits.

Yummy Peanut Butter Created a New Coconut-Flavored Peanut Butter That