In the new product development process, the first idea-reducing stage is ________.
A) business analysis
B) idea generation
C) concept development
D) crowdsourcing
E) idea screening

Question

Quizplus · Accepted Answer

In the new product development process, the first stage that involves reducing ideas is idea screening. This stage involves evaluating the different ideas generated and selecting those that are most promising for further development. The purpose of this stage is to eliminate ideas that are not aligned with the company's goals, do not offer significant market potential, or are not feasible to implement. Therefore, the best choice is E, idea screening.

In the New Product Development Process, the First Idea-Reducing Stage