A ________ is the way consumers perceive an actual or potential product.
A) product idea
B) product concept
C) product image
D) brand personality
E) concept test

Question

Quizplus · Accepted Answer

A product image refers to the way consumers perceive an actual or potential product. Product idea and product concept both refer to the initial stages of product development, while brand personality refers to the set of characteristics associated with a brand. A concept test is a method used to evaluate a new product idea with consumers.

A ________ Is the Way Consumers Perceive an Actual or Potential