What is included in the first part of a marketing strategy statement?
A) distribution strategy
B) product longevity
C) long-run sales goals
D) promotional mixes
E) target market description

Question

Quizplus · Accepted Answer

The first part of a marketing strategy statement typically includes a description of the target market, including demographics, psychographics, and other relevant information about the customer base the company is seeking to reach. Choices A, B, C, and D are elements that may be included in other sections of the marketing strategy, but are not typically part of the first section.

What Is Included in the First Part of a Marketing