Which of the following would most likely be included in an executive's write up of a new product idea to be presented to a new product committee?
A) the proposed customer value proposition
B) the product image
C) the marketing strategy
D) the business analysis
E) the pricing strategy

Question

Quizplus · Accepted Answer

The proposed customer value proposition is crucial in an executive's write-up as it outlines the unique benefits and value the new product will offer to customers, which is essential for gaining approval from a new product committee.

Which of the Following Would Most Likely Be Included in an Executive's