An attractive product idea must be developed into a ________.
A) concept alternative
B) product concept
C) brand personality
D) brand placement
E) product strategy

Question

Quizplus · Accepted Answer

An attractive product idea must be developed into a product concept, which is a detailed version of the idea stated in meaningful consumer terms. A product concept includes the target market, the benefits offered, and the features and attributes of the product. The other choices are not directly related to the development of a product idea.

An Attractive Product Idea Must Be Developed into a ________