JoAnn Fabrics Inc. has created a new combination of colors and fabric types. The firm wants to know how consumers will perceive the new product. The firm is concerned with the product ________.
A) idea
B) displacement
C) image
D) activation
E) placement

Question

Quizplus · Accepted Answer

The firm's concern with the new product is how consumers will perceive it, which relates to the product's image. The other options do not fit the context of the scenario.