Executives at an automobile manufacturing company conducted a brainstorming session for selected employees. This session resulted in a large number of ideas for developing new cars after extensive R&D. The executives then planned to filter out the best ideas during the ________ stage.
A) business analysis
B) idea generation
C) concept testing
D) idea screening
E) concept development

Question

Quizplus · Accepted Answer

The executives are planning to filter out the best ideas from the large pool of ideas generated during the brainstorming session. This is the process of idea screening, which involves evaluating each idea based on criteria such as feasibility, profitability, and strategic fit. Therefore, the best choice is D) idea screening.

Executives at an Automobile Manufacturing Company Conducted a Brainstorming Session