A product idea is ________.
A) the way consumers perceive an actual or potential product
B) the knowledge and awareness of a product among consumers
C) a possible product that the company can see itself offering to the market
D) a detailed version of the new product idea stated in meaningful consumer terms
E) the testing of new product concepts with groups of target consumers

Question

Quizplus · Accepted Answer

A product idea is a possible product that the company can offer to the market. It involves conceptualizing a new product that caters to a market need or demand. Option A describes product perception, option B describes product knowledge, option D describes product specification, and option E describes product testing.

A Product Idea Is ________